As editors and parents, we know firsthand how becoming a parent transforms your approach to health and wellness. From adapting sleep schedules to squeezing in workouts and soothing a newborn, this stage reshapes daily life—and personal well-being.
That’s why we created the Well Parent Awards: to spotlight standout products that support both baby care and parental wellness. Whether it’s easing pregnancy discomfort or simplifying feeding routines, we’re seeking innovations that genuinely improve the parenting experience. While we don’t claim to have all the answers, our goal is to make life a little smoother for parents.
Ready to nominate a product? Here’s what you need to know:
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Eligibility Criteria
Products must be available for purchase now or launching by August 15, 2025.
We prioritize new releases from 2024 to 2025, but will also consider standout favorites from earlier years.
Explore our category list below, and if you have questions, contact us at awards@wellandgood.com.
Here’s how to submit your product for consideration:
Fill out the form here by July 3, 2025.
What We’re Looking For
We’re seeking innovative and effective products that support both parents and babies throughout pregnancy, postpartum, and early childhood. The following categories are examples. This list isn’t exhaustive and may evolve as needed.
Pregnancy & Postpartum Body Care
Compression socks, maternity belts/support bands, prenatal vitamins, maternity activewear, pregnancy-safe skincare, belly oils, postpartum recovery kits, scar treatments, belly bands, nipple creams, and related items.
Feeding Essentials
Nursing bras and sports bras, breast pumps, milk storage solutions, nursing accessories, baby bottles (glass, silicone, etc.), bottle accessories (sterilizers, drying racks, brushes, warmers), baby formula (powder and ready-made), and more.
Baby Gear
Baby carriers, wraps, food makers, monitors, diaper bags, sound machines, jogging and all-terrain strollers, and more.
Frequently Asked Questions
Who can submit a product for consideration?
Brands, PR representatives, and product developers are welcome to submit their work. We encourage entries from both emerging and established companies in the parenting, wellness, and baby care space.
What types of products are eligible?
We’re accepting products that support pregnancy, postpartum recovery, infant care, and parental wellness. Items must be currently available or launching by August 15, 2025.
Is there a submission fee?
Yes, a small administrative fee applies per entry. Full pricing details are outlined on the submission form.
Can I submit multiple products?
Absolutely. You’re welcome to submit multiple products across different categories. Please complete a separate form and fee for each product.
What information is required for submission?
You’ll need to provide a product description, launch date, retail availability, category selection, and any supporting materials (e.g., press releases, clinical data, testimonials, or images).
What is the deadline for submissions?
All entries must be submitted by September 20, 2025, at 11:59 PM EST.
How are winners selected?
Our editorial and expert panel evaluates products based on innovation, functionality, safety, design, and their impact on wellness. Selected winners will be announced in Fall 2025.
Will I be notified if my product is chosen?
Yes, all selected brands will be contacted prior to the public announcement to coordinate promotional details.
Conclusion
The 2025 Well Parent Awards celebrate the products that genuinely make a difference in the lives of parents and their little ones. If your brand is creating solutions that support wellness, ease, and innovation during pregnancy, postpartum, or early parenting, we want to hear from you.
Don’t miss the opportunity to showcase your product to a trusted audience of parents and health-conscious consumers. Submit your entry by September 20, 2025, and be part of a standout group shaping the future of parenting wellness.
